Better Homes and Gardens® Real Estate recently announced the addition of the Boise, Idaho-based brokerage 43° North Real Estate to its franchise network. Founded by broker and owner Jeff Martel, the company will now do business as Better Homes and Gardens Real Estate 43° North and will continue servicing the Boise, Nampa and Caldwell Metro areas under his leadership."Jeff and his team embrace truly creative approaches to buying and selling real estate, and that innovative way of thinking makes us ideal strategic partners for now and the future," said Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC. "With a national shortage of home inventory, Better Homes and Gardens Real Estate 43° North's unprecedented expertise in new construction will be a vital asset to their growth."Martel launched 43° North Real Estate in 2008 during a volatile real estate market. At that time most local real estate professionals shied away from partnering with new construction developments, and many left the industry all together. But Martel identified a long-term opportunity to foster new construction relationships through savvy marketing and a relational-based business model - a strategy that has allowed the company to flourish."We worked under the motto, 'if builders aren't making money, we aren't either,' and this has paid significant dividends for our agency, as the market continues to improve," said Martel. "Due to a thriving job market in Idaho and great home values, we are getting more interest from homebuyers across the country than ever before. With a strong marketing and real estate background, I knew taking advantage of the brand recognition and impressive arsenal of tools and marketing materials that come with associating with Better Homes and Gardens Real Estate would be greatly beneficial to my company."Better Homes and Gardens Real Estate 43° North prides itself on its dedication to the quality of life that Boise and the larger Treasure Valley community embody. "Jeff's willing ness to take calculated risks and invest his passion and expertise into the Boise real estate market instantly built credibility within our market," said Joe Groubiak, new construction director at Better Homes and Gardens Real Estate 43° North. "Builders recognize and appreciate his values, and customers benefit from the caliber of agents that come with this company, along with their acute understanding of each neighborhood within our markets. We look forward to continuing to grow our company with the support that comes with being associated with the Better Homes and Gardens Real Estate brand."
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